Reef was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world.
The Story of Shoppers Guilt
Retail, or shopping therapy are words we use to jokingly clear our mind. Today I am here to remind you that it does help and it’s good for your soul (or sole). Grab your favorite shopping partner and make it happen, you have permission.
The Business of Counterfeit Goods
Counterfeit consumer goods are products manufactured using inferior methods, made or sold under another's brand name without the brand owner's authorization. Sellers of such goods intentionally infringe on the trademark, patent or copyright of the brand owner by passing off its goods as made by the brand owner.
My Jolie Paint Style Transformation
There’s nothing like getting to work in a place you feel inspired, comfortable, and ready to take on the world. In my exploration of painting projects I taught myself how to refinish a custom built-in desk and shelving unit in my office. It wasn’t my color choice and had so much potential. I began dreaming up the design and decided to make it happen.
The Story of the Face Mask
Never in a million years did any of us think that face masks would become an accessory category of its own. From animal print, rainbow, bedazzled, silk, N95, or your favorite designer, masks can be customized to any shape or size.
Is Harem, History?
You should also know that the term harem means loose fitting trousers that are brought in at the hem without a taper. The harem style originally caught on as a skirt and later transformed into pants. Both harem trousers and skirts are available in today's fashions.
The Tape Measure Story
Chesterman was in the Fashion Industry and designed the wire in crinoline hoop skirts that held the shape of the dress by loops sewn into the hem. After many versions of the tape measure, Fellows added the click to the final version and filed the patent.
The Sunglass Story
Sunglasses which many refer to as “shades” are a form of protective eyewear designed to prevent bright sunlight from damaging or discomforting your eyes. In the early 20th century, they were also known as sun cheaters (cheaters then being an American slang term for glasses)
The Story of the Romper
The romper was founded in the early 1900s and began as playwear for young children because of it's freedom of movement. Rompers varied in materials and styles but held true as the first modern casual clothing for children (mostly babies).
The Story of "Hot Pants"
Short shorts can be used inter-changeably with the term “hot pants", today many of us refer to this style of shorts as “booty shorts”. In recent trends, we have seen the "hot pants" return with a little less pants and more booty. Even though the term has changed, the style story remains. Designers such as Free People, Joie, BCBG, and French Connection have versions of "hot pants" on the market.
Ooh La Lovely Linen!
Linen textiles are some of the oldest surviving in the world and date back many thousands of years. Dyed flax fibers were found in a prehistoric cave in Georgia and the discovery of woven linen that survived from that era. Egyptian mummies were wrapped in linen as a symbol of light, purity, and as a display of wealth.
The Story of Chantilly Lace
Chantilly lace is a handmade "bobbin lace" named after the city of Chantilly, France. The lace is a tradition dating back to the 17th century. The lace bearing the Chantilly name was actually made in Bayeux in France and Geraardsbergen.
The Story of a Stylish Mom
Mother's Day was first celebrated in 1908, Anna Jarvis held a memorial for her mother at St Andrew's Methodist Church in Grafton, West Virginia. Today, the church holds an International Mother's Day Shrine. Her mother was a peace activist who aided wounded soldiers during the American Civil War and she founded Mother’s Day Work Clubs to aid in public health issues.
The Story of Acrylic (Fibers)
I know this might seem strange and many think the term "acrylic" is associated with paints or plastic. Acrylic is a great fiber that is often substituted for wool, cotton, or cashmere. It is so soft and is great if you have any allergies or aversions to wool. Science does play a part in the soft fibers that acrylic is made up of and well as the story behind it! Friends, here is the story of acrylic (fibers)!
The Story of Seersucker
Seersucker is a thin, puckered, all-cotton fabric, commonly striped or checkered, and used for spring and summer wear. The word was brought into English from Persian, and originates from the words sheer and shakar, literally meaning "milk and sugar". Imagine the variance of smooth, rough stripes to the smooth texture of milk and the bumpiness of sugar. Seersucker is woven in such a way that some threads bunch together, giving the fabric a wrinkled appearance in places.
The Stiletto Story
This popular heel is named after a stiletto dagger, which was first known in the early 1930s. Stiletto heels vary in length from one to ten inches and are close to half an inch in diameter. Stiletto-style heels that are two inches or shorter are known as a kitten heel and not considered a true stiletto heel because of it's height.
The Story of the Easter Basket
This lovely basket has not only become a simple tradition but helps us to welcome spring all over the world.
The Easter basket that we know today has a very unique history. It has been influenced by folklore and religion and it's earliest appearance was traced to almost 1,000 years ago.
Since ancient times, spring has been considered the season of new life and fresh beginnings.
The Pantone Color Story
You should think of the Pantone Color Matching System as a standardized color reproduction library. The system is known for keeping colors to a standard match, different manufacturers refer to the Pantone system to make sure colors match without an in person consultation.
The Baseball Uniform Story
In 1882 uniforms were accessorized with colored socks or stirrups that were used to differentiate one club or team from one another. The uniforms at the time showcased different colors and patterns to reflect the players position on the field.
In the late 1880s, the Detroit Wolverines, the Washington Nationals of the National League, and the Brooklyn Bridegrooms of the American Association were the first to wear striped uniforms.