All in Fashion Desiger
The Business of Counterfeit Goods
Counterfeit consumer goods are products manufactured using inferior methods, made or sold under another's brand name without the brand owner's authorization. Sellers of such goods intentionally infringe on the trademark, patent or copyright of the brand owner by passing off its goods as made by the brand owner.
The Gucci Honeycomb
Gucci makes cereal? Ha! They do not, but I'm sure we would all want Gucci honeycombs if they existed. This logo print is known as the Gucci "honeycomb" and is simply named after its reversed double Gs and dots that take shape as a honeycomb.
Many have tried to copy this honeycomb pattern with their logo, such as Guess and company. The use of the honeycomb earned a nearly 5 million dollar lawsuit with Gucci. In 2013, the courts ruled in favor of Guess and that the interlocking G's were distinct enough to Gucci.