Reach for your REEF's

If you are like me you’ve always had several pairs of flip-flops that range in comfort and price. However, of the many choices we still have our favorite styles to wear. One summer in the 90’s I remember going to a surf shop on the board walk at the beach and discovering REEF flip-flops. Since that trip many years ago, REEFs are still my go-to flip flops, and today I’m sharing their style story with you.

Reef was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with the world.

They designed a durable flip flop to keep up with an active lifestyle equipped with a bottle opener built into its sole. This makes for a unique one-of-a-kind multi-purpose shoe. Their product became popular amongst surfers and beach goers. Reef has subsequently grown into one of the world's leading active sandal manufacturers.

Fernando and Santiago moved to Southern California to manage the Reef brand and produce the iconic sandal that made Reef what it is today.

The next time you are at the beach near a surf shop, try on a pair and don’t forget to check out the sole bottle opener. Think of the two brothers who reinvented a multipurpose flip flop!